Why Google Business Profile matters
When someone in County Mayo searches for a plumber, a salon or a solicitor, the first thing they usually see is not a website — it is the map with three local businesses. That map is powered by Google Business Profile, and it is completely free.
For many local businesses, a well-optimised profile brings more calls than anything else they do online. Yet most profiles in Mayo are half-empty: no photos, no services, no replies to reviews.
Step 1: Claim and verify your profile
Search for your business name on Google. If a profile exists, claim it. If not, create one at business.google.com. Verification usually happens by postcard, phone or video — it takes a few days but everything else depends on it.
Step 2: Complete every field
Fill in your categories (primary and secondary), service areas, opening hours, phone number and website link. Write a description that mentions what you do and the towns you serve — naturally, not stuffed with keywords.
Step 3: Add real photos
Profiles with photos get significantly more clicks and direction requests. Add your premises, your team at work, finished jobs and your logo. Update them every month or two — fresh photos signal an active business.
Step 4: Collect and answer reviews
Reviews are the strongest local ranking factor you can influence. Ask happy customers directly — a short link by text or email works best. Reply to every review, good or bad, politely and briefly.
Step 5: Keep it alive
Post occasional updates, add new services and check the questions section. An active profile consistently outranks an abandoned one.
Final thought
Your Google Business Profile and your website work as a team: the profile wins the search, the website wins the customer. If either one is weak, you lose enquiries to competitors who got both right.