Case study · Booking-focused business website
Airports Direct
A transfer company website built to capture bookings around the clock
0
Weeks from brief to launch
0+
Route landing pages
0/100
Lighthouse SEO score
0/7
Availability for bookings
Airports Direct provides airport transfer services in the west of Ireland. We built a booking-focused website where routes, prices and availability are clear within seconds — because transfer customers compare fast and book the company that makes it easiest.
The challenge
Airport transfer customers are searching with intent — often from abroad, often at odd hours — and they book whoever answers their three questions fastest: Do you cover my route? What does it cost? How do I book? The website had to answer all three instantly and work perfectly on mobile, where most travel bookings happen.
What we did
We designed the homepage around the booking decision: routes, indicative prices and a prominent booking enquiry flow above the fold — no scrolling required to act.
Route pages target the exact searches travellers use ("Knock airport transfer", "airport taxi Westport"), giving each route its own landing page with pricing and booking CTA.
The site loads fast on mobile networks and international connections, because a traveller on hotel Wi-Fi will not wait six seconds for a page.
Lighthouse scores at launch
Measured with Google Lighthouse (mobile) when the site went live
Performance
SEO
Accessibility
Best practices
Delivered site vs typical template site
How this build compares with an average off-the-shelf template site in the same industry
Mobile load time
−76%
Lighthouse performance
+88%
Steps to send a booking enquiry
−67%
From brief to launch in 4 weeks
Week 1
Discovery & route map
Routes, pricing structure and the search phrases travellers use to find transfers.
Weeks 2–3
Design & build
Booking-first design, route landing pages and enquiry flow built in Next.js.
Week 4
SEO, testing & launch
Schema markup, route page SEO, mobile testing on slow connections, go-live.
What's inside
- Booking enquiry flow optimised for mobile
- Dedicated landing page per route
- Clear pricing per destination
- LocalBusiness + FAQ schema markup
- Fast loading on mobile and roaming connections
- GA4 conversion tracking on enquiries
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