Case study · Tradesperson website
Anto Carpentry
A tradesperson website that wins jobs while he is on site
0
Weeks from brief to launch
0+
Project photos optimised
0
Service pages targeting searches
0/100
Lighthouse performance score
Anto Carpentry is a carpentry and joinery business serving Dublin and the surrounding counties. We built a portfolio-driven website that turns Google searches and word-of-mouth referrals into concrete enquiries — with the phone-first experience a busy tradesman needs.
The challenge
For trades, most customers check the website after a recommendation — and decide within a minute whether to call. The old online presence did not reflect the quality of the work: no gallery, no proof, no easy way to request a quote. Meanwhile competitors with better websites were winning searches like "carpenter near me".
What we did
We put the work first: a photo-driven layout where finished projects — wardrobes, kitchens, stairs, decking — do the selling before a single word is read.
Every page drives to one action: request a quote. The enquiry form collects the job type, location and photos, so Anto can price jobs from the van instead of playing phone tag.
Service pages target the searches customers actually use ("fitted wardrobes Dublin", "decking installation"), each with its own gallery, FAQs and local SEO structure.
Lighthouse scores at launch
Measured with Google Lighthouse (mobile) when the site went live
Performance
SEO
Accessibility
Best practices
Delivered site vs typical template site
How this build compares with an average off-the-shelf template site in the same industry
Mobile load time
−80%
Lighthouse performance
+104%
Time to first content
−79%
From brief to launch in 3 weeks
Week 1
Discovery
Services, service area, best projects and the searches customers use to find carpenters.
Week 2
Design & build
Portfolio-first design, service pages, quote request flow — built in Next.js for speed.
Week 3
Content, SEO & launch
Photo optimisation, local SEO structure, schema markup, testing and go-live.
What's inside
- Portfolio galleries per service
- Quote request form with photo upload
- Click-to-call on every page
- LocalBusiness + FAQ schema markup
- Hand-coded Next.js — top PageSpeed scores
- Local SEO structure for Dublin area searches
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