Case study · Climbing and rope access gear
Climbing Shop
A specialist outdoor store built to compete with the big UK shops
ClimbingShop.ie sells climbing, mountaineering and rope access equipment to Irish customers. We built the online store with a full catalogue, secure checkout and a category structure aimed at Irish search traffic.
- Client
- Climbing Shop
- Location
- Offaly, ships nationwide
- Industry
- Climbing and rope access gear
- Scope
- Online store
- Timeline
- 5 weeks
- Stack
- WooCommerceCustom themeCard paymentsProduct schemaGA4
01The problem
Specialist outdoor gear is dominated by large UK and EU retailers. A small Irish shop cannot outspend them on ads, so it has to rank locally and convert the visitors it gets.
Buyers of safety equipment read specifications carefully and want to trust the shop before they pay.
02What we built
01
Catalogue by discipline
Categories built around how climbers and rope access professionals shop, by discipline and use rather than by brand.
02
Product pages that answer questions
Specifications, stock information and Irish delivery details on every product.
03
Checkout for mobile
Card payments and a short checkout that works on a phone.
04
Training courses alongside products
Courses sold in the same store as the equipment.
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