Case study · Online store
Climbing Shop
A specialist outdoor store built to sell — not just to exist
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Products imported & SEO-optimised
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Weeks from brief to launch
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Category & landing pages
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Payment methods integrated
ClimbingShop.ie is a specialist Irish retailer of climbing and mountaineering equipment. We built a complete eCommerce store with a full product catalogue, secure checkout and an SEO structure designed to compete with UK giants for Irish search traffic.
The challenge
Specialist outdoor gear is dominated by huge UK and EU retailers. A small Irish shop cannot outspend them on ads — it has to out-rank them locally and convert every visitor it gets. The store needed fast category browsing, trustworthy product pages and a checkout that works flawlessly on mobile.
What we did
We structured the catalogue around how climbers actually shop — by discipline and use-case, not by brand — so category pages rank for the searches Irish customers really type.
Product pages combine technical specifications, clear stock information and trust signals (secure payment, Irish delivery) that specialist buyers expect before spending serious money on safety equipment.
The whole store is performance-optimised: compressed images, lean code and caching, because in eCommerce every second of load time measurably cuts conversion.
Lighthouse scores at launch
Measured with Google Lighthouse (mobile) when the site went live
Performance
SEO
Accessibility
Best practices
Delivered site vs typical template site
How this build compares with an average off-the-shelf template site in the same industry
Mobile load time
−71%
Lighthouse performance
+70%
Page weight
−75%
From brief to launch in 5 weeks
Week 1
Discovery & catalogue plan
Product taxonomy, competitor research, SEO keyword map for the Irish market.
Weeks 2–3
Design & build
Store design, category and product templates, checkout and payment integration.
Week 4
Product import & SEO
500+ products imported with optimised titles, descriptions and images.
Week 5
Testing & launch
Full checkout testing, speed optimisation, analytics and go-live.
What's inside
- Full eCommerce catalogue with filtering
- Stripe, PayPal and card payments
- Product schema for rich results in Google
- Automated stock and order management
- Mobile-first checkout flow
- GA4 eCommerce conversion tracking
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